The Science of Selling Yourself

Be Careful Selling Yourself

The internet is ever expanding in its capabilities and what roles it plays in our lives.  We see cell

phones become something almost everyone had in 1995-2000. By 2005 everyone was texting their friends and using MySpace.com to express.  This is where social networking began to become huge. Now almost everybody I know has a linked-in or a Facebook account in 2013. It’s become such a necessity that it’s required to have one of these accounts to get a job. To socialize and protect your identity are the two most important things online.

Use Protection

Kids, teenagers, young adults, and professionals use Facebook.com to share pictures, ideas and let people know about us. That being said, how do you know if the person you’ve added on Facebook is really your friend and not someone else posing as them? This is a major problem with online profiles is that there is no verification for creating these profiles. I had someone create a fake profile of me on Facebook once and harass my then girlfriend, and Facebook did nothing to stop it even though I reported him. People are also trying to scam you while you are on these social media sites offering tempting rewards to steal your password or bank account numbers. Our online identities are very vulnerable even though we don’t go out giving it away on purpose. Back when the Boston bombing happened, social media site Reddit.com accused an innocent bystander of planting the homemade bombs, slandering him and his family’s name.

Socialize

With that being said you need to sell yourself online to people. You have to be very careful about what you say and who your audience is. We see companies like go-daddy.com supporting legislation to censor the internet lose a huge amount of business for its actions. The same thing happened to Rush Limbaugh Losing a ton of sponsors after coming out against gay marriage. How much information passes through social media is astonishing to say the least. So securing your identity is important as If someone pretends to be you, you could instantly be hated by a large sum of people. Facebook users have something called a Klout score which measures your online influence based on your posts, time spend online, and who you communicate with. Linked-in is a social networking site for jobs in itself.

To sum it up

We see that it’s not optional to use social media to sell ourselves but a requirement to be successful. Jason miller wrote in his blog about your linked in page as a " page to tell members what you do best and give them compelling reasons to follow you." You have to put yourself out there, but you have to take precautions to keep your identity safe.  As selling yourself on social media sites is important, so is all of your personal information and everything else you may store online. You have a Large digital footprint that needs to have shoes on at all times. It's important to keep your personal image in person as well as online. This goes not only for people but for companies as well


http://www.socialmediaexaminer.com/linkedin-company-pages-marketing-tips/