Tuesday, September 24, 2013

How to Promote Yourself Online

its a logo man! linked in
Today's world revolves around technology and information online. One major shift we have seen in recent years is more and more companies are reviewing applicants online. There's no longer a job application you get from going to the business and filling out, it's all online. Not only is it all online resumes but also other forms of communication that show who you are. One particular social networking site is just for jobs and jobs alone. Linked in is a professional networking site that allows people to connect for business purposes. However, just like MySpace and Facebook, you create a linked in profile that shows your professional behavior, in other words, its your online resume.

How to sell it:
Look at other peoples profiles, it will give you a general sense of what you should be putting up on your profile and what you should not be. One thing to consider is these people are your competition, you want to have what they have on their profile and more. Take their information and see if it can be represented better or in a different way.

It is your online Resume:
Remember that your LinkedIn profile is your online profile for all employers to look at. This means have a professional picture to use for your profile. As Michael Poh mentions in his blog "For LinkedIn, it is expected for your bio to reveal your experience and expertise, your educational background along with various accomplishments in your career." As in you should optimize each social network site for what that site is used for. No employer wants to look at your profile and you have a picture of you doing a keg-stand at a party you're way too old to be at. Keep it professional. List your skills and attributes and how they relate to your line of work. If you're a programmer applying for a job at programming for a car company, put cars as one of your interests. Be sure to write about yourself in your LinkedIn profile. Triple check for grammar and spelling mistakes, as it could be your undoing for a potential employer.

When you create this profile remember it represents you, but only the professional you. keep all the other information for Facebook and MySpace for expressing yourself.

Michael Poh's Bog:
http://www.hongkiat.com/blog/optimizing-online-presence-for-jobs/

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