How to sell it:
It is your online Resume:
Remember that your LinkedIn profile is your online profile for all employers to look at. This means have a professional picture to use for your profile. As Michael Poh mentions in his blog "For LinkedIn, it is expected for your bio to reveal your experience and expertise, your educational background along with various accomplishments in your career." As in you should optimize each social network site for what that site is used for. No employer wants to look at your profile and you have a picture of you doing a keg-stand at a party you're way too old to be at. Keep it professional. List your skills and attributes and how they relate to your line of work. If you're a programmer applying for a job at programming for a car company, put cars as one of your interests. Be sure to write about yourself in your LinkedIn profile. Triple check for grammar and spelling mistakes, as it could be your undoing for a potential employer.
When you create this profile remember it represents you, but only the professional you. keep all the other information for Facebook and MySpace for expressing yourself.
Michael Poh's Bog:
http://www.hongkiat.com/blog/optimizing-online-presence-for-jobs/
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